PrettyLittleThing and Molly-Mae slammed for 9/11 tribute

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Molly Mae-Hague was announced in August as the new Creative Director of PrettyLittleThing. (David M. Benett / Getty Images for Pretty Little Thing)

Clothing brand PrettyLittleThing and its new Creative Director Molly-Mae Hague have come under fire for an “unpleasant” article marking the 20th anniversary of the 9/11 terrorist attacks.

Yesterday, the company shared an image on its social media platforms, featuring a monochrome image of the World Trade Center covered with the words “Never Forget” and the date of the attacks.

The Hague, which recently took over the role of creative director, shared the image on her own Instagram Stories.

Read more: Molly-Mae warns against normalization of charges

Social media users noted that the brand used their brand’s font and the color pink for the text of the tribute image, which drew criticism.

One user called the post “shameful” and another accused PLT and Hague of “slapping your brand on a tragedy”.

While some were quick to blame Hague for the picture, others stressed that she was unlikely to be directly responsible for the choices.

Yahoo Entertainment UK has reached out to Hague and PrettyLittleThing for comment.

Read more: 9/11 doc director hopes to teach future generations

A lot in the celebrity world paid tribute to those who lost their lives in the September 11 attacks via social media, marking the impact on New York City and the world at large.

Mark Wahlberg, Octavia Spencer and Viola Davis were among those who shared their memories of the horrible day of 2001.

Watch: Steve Buscemi reveals his experience at Ground Zero after 9/11

The 9/11 tribute controversy comes just weeks after Molly-Mae Hague was announced as the new Creative Director of PrettyLittleThing.

Her nomination marks her most high-profile achievement since her popularity as an influencer exploded following her performance as a runner-up in the 2019 reality TV show series. Island of love.

Read more: Molly-Mae reveals she’s trying to distance herself from Island of love

Despite the importance of Island of love, The Hague said she believes she would have achieved the same success without participating.

She said, “The things that I have accomplished since this show came out isn’t really due to the show. It’s more about my willingness and ambition to do great things.”

Watch: Molly-Mae reveals why she got her lip fillers removed


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